Have we ever expected to see these days? Games are playing upon Turkey, what a game! When you read this in a biased way, how come this title and sentences can be very depressing! But the fact is in details. Turkey comes into a nice play. Online Gaming Sector has become the new entertainment trend and continues to grow rapidly…On the basis of games, there is a pursuit of success and fun and all of the players run after it. Being connected to thousands of people, sharing the same goal, living in the same universe, speaking in the same channel, meeting with other players, creating chat environments, helping each other, that is to say, sharing this by achieving together in a new world.Even sometimes this cohesion goes further, in‐game conversations go beyond the game and continue outside. Thus, a new community is established. This community consists of people who are closely connected to one another, share the same pleasures and trust each other. In 2012, the estimated volume of Turkey's gaming market reached approximately to 450 million dollars. Approximately 21.8 million players out of 30.3 million active internet users are playing games regularly and 11.4 million players are making a payment to the games. While in the payment distribution, console games take the biggest share with the rate of 24%, respectively MMO games with 21%, downloaded PC/Mac games with 15%, Box PC/Mac games with 12%, Mobile games with 10%, Social games with 9% and Casual games with 9% are following it. In our country, players spend a total of 39,000,000 million hours for all the games in a day and Turkey is the country which has the longest game play session with an average 38.4 minutes session time per game.The biggest factor in the rapid growth of the gaming industry in both global and Turkey is being hardly affected by the economic crisis. This is because; monthly expenditures per capita in the entire world are quite low. This is due to the design of the games and the dynamics of game industry. Therefore, online and mobile games offer to the consumers a long term and highly affordable fun, indeed.Looking at the coming periods, online gaming sector shows strong growth in 2 directions; Mobile and Free To Play. Players no longer prefer to give money before trying the game first. Another trend is mobile and cross platform games. Today, mobility is spreading rapidly in both Turkey and around the world. After tablets have entered in our lives, investments in mobile gaming industry have increased rapidly. When we look globally, many production companies have made most of their investments in mobile games for next years. I believe these two markets will grow very quickly in Turkey, as well. Especially in the first two quarters of 2013, it will enter the market and it seems that online gaming market will grow with the effect of new and well‐established firms. Turkey has become the first Market on the plans of game companies after Joygame's major success and particularly the growth of the market in last 2 years. Companies from Korea, Taiwan, China, Germany markets are coming to our country almost every month in order to investigate Turkish market. There are a lot of companies to invest both with us and singly in Turkish market beginning from the first quarter of 2013. However, Turkey is a country which must be analyzed carefully, and beyond analyzing, where many different services are to be provided to players. While many things are changing momentarily, regional differences bring along a lot of difficulties. It is not easy for a company coming from outside to put into practice even if they analyze it. My opinion is that a lot of investments will be made but many investors performing an operation in Turkey without a local publisher will withdraw in a short time. We as Joygame, are determined to make investment in this sector, create employment, and offer more fun to the people. By the end of 2013, our plan is to bring together many new products, games, mobile games and services with our users. We will launch nearly 30 games for both Turkey and Mena region. We will present almost 1000 mobile games to the market. The opening of Joygame TV will be in 2013, too. We will create professional players by spreading E‐Sport which means Electronic Sports in our country. We will expand our family with new players as well as entertaining our 13 million members.Before approaching to this sector and the games with prejudice, there are some points to keep in mind; Games are one of the means for people to only entertain themselves and have a good time. It is not different from watching a movie or series. Please do not forget this! On the other hand, it is a proven fact that computer games improve lots of competencies such as analytical thinking, quick decision‐making, teamwork.Ozan Aydemir


Aydemir