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WWE's bid to trademark Randy Orton's 'RKO' move rejected over Hollywood studio conflict

WWE's bid to trademark Randy Orton's 'RKO' move rejected over Hollywood studio conflict

US patent office rejects WWE application Cites confusion risk with RKO Pictures trademarks Stone Cold Steve Austin has the Stunner. Randy Orton has the RKO. Both are finishing moves synonymous with their respective WWE superstars. WWE's attempt to expand trademark protection for the RKO has run into an unexpected opponent — and lost. That opponent is a storied Hollywood film studio. Wrestling media outlets Wrestling Observer and Wrestlezone reported Thursday that the USPTO rejected WWE's application to register the RKO trademark on Tuesday. The reason: existing trademark rights held by film studio RKO Pictures. The USPTO determined there was a likelihood of consumer confusion between WWE's RKO application and six trademarks already registered by the studio. One of those six is an exact match — the three-letter string "RKO" itself. RKO Pictures is one of the defining studios of Hollywood's golden age, associated with landmark films including "King Kong" (1933) and "Citizen Kane" (1941). The name that wrestling fans know as Orton's signature move has, in the film world, been in use for far longer. WWE filed its trademark application on July 6, seeking to register RKO across categories including professional wrestling performances, TV, radio and internet broadcasts, and online wrestling news and information services. The USPTO, however, found those categories sufficiently related to RKO Pictures' own business areas — film, broadcasting and multimedia production — to warrant rejection. This is not the first time WWE has hit the same wall. In November 2024, the company applied to register the RKO trademark in connection with professional wrestling performances, only to be blocked over the same conflict with the film studio's existing marks. WWE reapplied in July this year and received a similar ruling. RKO stands for Randal Keith Orton, the wrestler's full legal name. Orton has used the move since 2003, building it into a trademark over more than two decades. The move involves hooking an opponent's neck and jaw under one arm, then leaping into the air and dropping backward onto the mat, driving the opponent's face downward on impact. It belongs to the jumping cutter family of professional wrestling maneuvers. The move's ability to reverse momentum in an instant made it Orton's calling card and spawned the catchphrase "RKO Outta Nowhere." Online, it inspired a wave of parody videos in which Orton was edited into footage of people tripping or suddenly falling, as if delivering the move out of thin air. That cultural reach is precisely why WWE has invested in securing trademark rights to the RKO. The current application was filed under WWE's name, not Orton's personally. WWE already holds RKO-related trademarks in merchandise categories such as apparel; this latest filing sought to extend that protection into entertainment services, including live wrestling performances and broadcasting. The ruling does not bar Orton from using the move. Orton can continue to perform the RKO in the ring.

Chough Yong-jik Nov. 5, 2026

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