Kerasys hosts the "K-POP STAR Kazakhstan" event in Almaty, Kazakhstan. [Aekyung Industrial]
Kerasys hosts the "K-POP STAR Kazakhstan" event in Almaty, Kazakhstan. [Aekyung Industrial]

Aekyung Industrial's premium hair care brand Kerasys (KERASYS) announced Thursday that it held K-pop events in Kazakhstan and Uzbekistan, both members of the Commonwealth of Independent States (CIS).

Kerasys posted an average annual sales growth rate of 18.4 percent in the CIS region from 2020 to 2025. Sales for the first five months of this year rose 37 percent from the same period a year earlier.

Building on that momentum, Kerasys held the "Kerasys K-POP Random Play Dance Challenge" on June 13 at Magic City in Tashkent, Uzbekistan, drawing more than 1,000 visitors.

Earlier, Kerasys served as the main sponsor of the "K-POP STAR Kazakhstan" event held June 6-7 at Mega Alma-Ata in Almaty, Kazakhstan. The event drew 7,000 visitors, and related social media content logged 1.1 million views.

Aekyung Industrial distributed product samples and gift sets at both events.

"We will continue to expand our touchpoints with global consumers through diverse cultural marketing activities and further strengthen Kerasys's competitiveness," said Ahn Jeong-tae, executive director of Aekyung Industrial's daily care business division.


siuu@heraldcorp.com