Volkswagen Korea joins 'Jeonjijeonneung' EV event at Space S50 in Seongsu-dong from Friday through Sunday

Fashion accessories anchor 'Today's OOTD' exhibition concept

ID.5 delivers 286 horsepower and 451-kilometer range on a single charge

Brand experience events and giveaways open to all visitors

Volkswagen Korea presents a fashion-themed exhibition featuring its electric SUV, the ID.5. [Volkswagen Korea]
Volkswagen Korea presents a fashion-themed exhibition featuring its electric SUV, the ID.5. [Volkswagen Korea]

Volkswagen Korea is staging an unconventional exhibition that pairs its electric SUV, the ID.5, with fashion. The display space is dressed with clothing, bags and other accessories to let visitors experience the vehicle's design and interior versatility firsthand.

Volkswagen Korea said it is participating in "Jeonjijeonneung," an electric vehicle experience event running Friday through Sunday at Space S50 in Seoul's Seongsu-dong.

Organized by the Ministry of Climate, Environment and Energy, the event is designed to deepen consumer understanding of electric vehicles and promote wider adoption. Domestic and international automakers — including Hyundai Motor Company, Kia, Mercedes-Benz and BMW — are taking part to showcase EV performance and real-world usability.

Unlike conventional auto displays, the event is built around immersive, lifestyle-oriented spaces that connect everyday life with electric vehicles. Visitors can explore not only exterior design but also cabin space and convenience features firsthand.

Volkswagen Korea has organized its booth around the theme "Today's OOTD." OOTD — short for "outfit of the day" — is a widely used expression in fashion culture for sharing daily style.

The exhibition space is filled with clothing, bags and other fashion props to show how the ID.5 fits into daily life. The setup highlights the coupe SUV's exterior lines while giving visitors direct access to the interior and cargo area.

The ID.5 on display is Volkswagen's all-electric SUV. It features a coupe-style body in which the roofline slopes more gradually toward the rear than on a conventional SUV, with a rear spoiler adding a dynamic finish.

The vehicle produces a maximum output of 286 horsepower and peak torque of 55.6 kilogram-meters. Its certified combined range on a single charge reaches 451 kilometers under Korea's domestic standard, making it suited for both daily commutes and long-distance travel.

Volkswagen Korea began delivering the 2026 ID.5 to domestic customers in June. Prices after tax incentives start at 52.99 million won ($39,800) for the ID.5 Pro Lite and 61.41 million won for the Pro.

Events for visitors will run throughout the exhibition period. Those who follow Volkswagen Korea's official Instagram account can receive a complimentary gift.

"It is meaningful to be able to introduce the appeal of Volkswagen's electric vehicles in a more approachable way through an exhibition tailored to the tastes and lifestyle of younger generations, right here in Seongsu-dong where trends and new culture converge," said Shin Dong-hyup, senior managing director of marketing communications at Volkswagen Korea. "We will continue to strengthen our connection with younger generations and pursue a variety of activities that deliver Volkswagen's distinctive brand experience."


kwater@heraldcorp.com