Chili peppers from Yeongyang-gun. [Yeongyang-gun]
Chili peppers from Yeongyang-gun. [Yeongyang-gun]

Yeongyang-gun in North Gyeongsang Province is calling on consumers to choose its locally grown chili powder, prized for its vivid color and deep flavor, as the kimchi-making season gets underway.

According to the county Friday, Yeongyang chili peppers are cultivated amid wide daily temperature swings and abundant sunlight, giving them a distinctive blend of heat and subtle sweetness. The chili powder earned recognition for these regional qualities and production characteristics when it was registered as Geographical Indication No. 5 in 2005.

A geographical indication is a system that protects the quality and reputation of agricultural products derived from the natural environment and production conditions of a specific region.

Grown in the mountainous areas surrounding Ilwolsan, Yeongyang chili peppers develop their signature bright red color and a flavor that balances spiciness with a gentle sweetness.

Yeongyang chili powder is available through Onsim Market, the Yeongyang-gun local food direct store and Naver Smart Store.

"Yeongyang chili — it doesn't get better than this," said Yeongyang-gun County Chief O Do-chang. "I hope everyone prepares delicious kimchi this year with Yeongyang chili powder, with its vivid color and deep flavor, and in doing so lends support to the local farmers who worked so hard throughout the year."


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