MOU with Plateer to advance 'New LECS' project

Choo Dae-sik, head of Lotte Shopping's e-commerce division, and Lee Sang-hoon, CEO of Plateer, pose for a photo at an MOU signing ceremony held Wednesday at Lotte On's headquarters in Gangnam-gu, Seoul. [Lotte On]
Choo Dae-sik, head of Lotte Shopping's e-commerce division, and Lee Sang-hoon, CEO of Plateer, pose for a photo at an MOU signing ceremony held Wednesday at Lotte On's headquarters in Gangnam-gu, Seoul. [Lotte On]

Lotte On announced Thursday that it has signed an MOU with AI commerce platform company Plateer to cooperate on a brand-dedicated e-commerce platform service.

The service will be developed under the name "New LECS (LOTTE Ecommerce Cloud&Service) Powered by X2BEE." It was designed to provide comprehensive support for brands that struggle to strengthen their own online storefronts.

The new platform combines the operational expertise Lotte On has built since first launching LECS in 2009 — running proprietary online stores for global fashion, beauty and lifestyle brands — with Plateer's AI commerce platform X2BEE as its core engine.

Through New LECS, brands can open their own online stores without separate investment in IT systems. They will receive ongoing support covering product management, promotions, customer service, order processing, settlement and system operations.

Repetitive tasks such as product registration, planning promotional events and handling customer inquiries will be handled by AI agents built into X2BEE. Companies managing multiple brands can operate their storefronts in an integrated system and manage orders from external online channels as well.

Lotte On and Plateer said they plan to use the service to support brands' e-commerce operations and spread a sustainable growth model across the domestic e-commerce market.

"We have reduced the burden of running complex proprietary stores so that brands can focus on their core value, connect directly with customers and have space to grow," said Choo Dae-sik, head of Lotte Shopping's e-commerce division. "By combining our long-accumulated operational experience and retail infrastructure with Plateer's technology, we will build an e-commerce ecosystem where platforms and brands grow together."


spa@heraldcorp.com