Hyundai Motor holds 'Colorful School' showcase to promote student environmental action

Students from five Seoul middle school environmental clubs participated in the event

Over six months, students grew plants and shared environmental achievements by school

An archiving book documenting the plant-growth process was produced

Interactive booths included making recycled keyrings and other hands-on activities

Students participating in the Colorful School 2026 showcase pose for a photo. [Hyundai Motor]

Hyundai Motor announced Sunday that it held the "Colorful School 2026" showcase Saturday at the National Institute of Biological Resources in Incheon's Seo-gu, bringing together students and teachers from five Seoul middle school environmental clubs along with officials from the Seoul Metropolitan Office of Education and the institute.

Colorful School is an environmental education program launched this year through a four-way MOU signed in May among Hyundai Motor, the National Institute of Biological Resources, the Seoul Metropolitan Office of Education and IPC Social Cooperative.

The program is part of Hyundai Motor's "Colorful Life" corporate social responsibility campaign, which aims to build a sustainable business ecosystem. It is designed to help middle school environmental club students learn about biodiversity and resource circulation and put those values into practice at school. This year's participating schools were Daechi Middle School, Munchang Middle School, Songnye Middle School, Pungnap Middle School and Hangdong Middle School.

From May, students spent six months growing seeds and seedlings of three native plant species — caryopteris, self-heal and chrysanthemum — provided by the National Institute of Biological Resources, observing the plants as they flowered and set seed. Students documented the growth process and their experiences in hand-illustrated archiving books in the style of picture books.

At the showcase, participants watched a video featuring footage and interviews from their activities, reflecting on the past six months. Schools then presented their individual case studies and shared experiences with one another.

A plaque presentation ceremony was also held, with each school receiving a board made from recycled plastic bearing the program logo, school name and a message. The plaques will be displayed in each school's science room to commemorate the students' efforts and encourage continued environmental action on campus.

Middle school students participating in Colorful School explore an exhibition space to learn about the importance and value of biodiversity. [Hyundai Motor]

Interactive booths were also set up, featuring three activities: a postcard stamp-collecting game called "The Ocean You Saved," in which a marine creature illustration is added for each correct answer in a biodiversity quiz; a recycled keyring-making station where participants melt down pieces of waste plastic; and a mini-bag decorating activity using environmental message patches.

The event space itself was designed with resource circulation in mind. Information and campaign banners were made from paper so they could be recycled after the event, while displays introducing the Colorful Life campaign and resource-circulation activities, the archiving book exhibition and booth structures all used eco-friendly materials — including honeycomb board panels made from paper — so they could be reused.

"We hope that students, drawing on their six months of experience growing native plants firsthand, will continue taking small actions for the environment at school, at home and in their communities," a Hyundai Motor official said. "We will continue to support future generations so they can experience and practice the values of biodiversity and resource circulation."

Meanwhile, Hyundai Motor has been carrying out a range of corporate social responsibility initiatives, including recently hosting a launch event for "Hyundai Universal Solution," a mobile education project, at Hyundai Motorstudio Senayan Park in Jakarta, Indonesia.

Hyundai Universal Solution is a social contribution project that uses mobility technology to support residents in areas with limited access to essential social services such as education, healthcare and welfare.

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