Online and offline event runs Friday through Nov. 8
Three brands — Casamia, Jaju and Materasso — take part
Discounts cover sofas, mattresses and winter goods
Shinsegae Casaa is joining the Shinsegae Group's major shopping event, "2026 Korea SSG Day," offering discounts across furniture, bedding and lifestyle products.
The company announced Thursday that it will run online and offline sales events and customer promotions across three brands — Casamia, Jaju and Materasso — from Friday through Nov. 8.
Furniture brand Casamia will offer its deepest discounts of the year on its flagship Campo sofa series. The Campo Goose 50 sofa will be discounted up to 15% depending on customer rating, and customers who purchase the white colorway will receive a buy-one-get-one deal on a dedicated head cushion.
The premium massage recliner Campo Rest will be sold at its lowest price of the year. Home fabric items — including comforter sets, sofa pads and cushions — will be discounted up to 44%.
Lifestyle brand Jaju will focus its promotions on products with high winter demand. Its cold-weather lineup, including the Jaju Heat series of thermal innerwear and bedding, will be discounted up to 39%. Flannel pajama sets and pants will be sold at a 33% discount.
Sleep brand Materasso will discount popular mattresses by up to 28% depending on purchase conditions. The Le Move motion bed will be discounted up to 20% when purchased as a frame-and-mattress set, with a special gift included.
Customers who purchase the Cloud or Blanche Goose mattresses — made with natural materials including horsehair and goose down — will receive two waterproof mattress covers free of charge.
Casamia's online store will also host a range of events, offering a daily SSG Day coupon pack with discounts of up to 15% and app-exclusive random coupons with discounts of up to 50%.
A flash sale will be held every day at 10 a.m. during the event period, featuring single-seat recliners, tableware sets and decorative items at special prices. Additional perks have been prepared for new members and first-time buyers.
A notable feature of this year's event is the expansion of discounted categories beyond furniture to include bedding, apparel and lifestyle goods. The company plans to capture year-end consumer spending by pairing furniture with warm-weather essentials and bedding ahead of winter.
The furniture and home living industry views large-scale year-end discount events as an opportunity to boost consumer demand. Because furniture tends to involve long purchase cycles and significant price tags, discount offers can meaningfully influence buying decisions. Competition to attract year-end customers is expected to intensify as brands expand their promotions to include seasonal items such as winter bedding and lifestyle products.
"We have prepared a rich lineup of SSG Day benefits centered on furniture, bedding, apparel and lifestyle products that customers are looking for as winter and the year-end season approach," a Shinsegae Casaa official said. "This year, too, we plan to offer differentiated products and services through a variety of benefits and events to deliver a more enjoyable shopping experience."
boo@heraldcorp.com
