Opening Friday, the two-story space features a VIP lounge and athlete meet-and-greet programs
Golf wear brand Amazingcre will open its first flagship store in Cheongdam, Seoul, on Friday.
The store is designed as a multi-purpose space encompassing product sales, VIP customer management, brand experiences and interaction with sponsored athletes. The company plans to use the location, alongside its Omotesando Hills store in Tokyo that opened this year, as a hub for expanding contact with customers at home and abroad.
The store spans two floors. The first floor features a curved exhibition space inspired by the arc of a golf swing, along with a media wall. The second floor houses a showroom and a VIP-only lounge. The interior was designed by Baek Jong-hwan of Studio WGNB.
The VIP lounge will offer appointment-based fittings and one-on-one styling consultations. The brand also plans to host preview events for upcoming season products, as well as artist collaboration items and limited-edition collections.
Autograph sessions and golf lesson programs featuring Amazingcre's sponsored athletes are also in the works. The in-store media wall will showcase the brand's history, key technologies and campaign footage.
Amazingcre drew attention in 2015 with a driver featuring a hole in the center of the clubhead, and entered the golf wear business in 2020. The company has since expanded its sales network to Japan, Canada and Taiwan.
"We plan to operate the Cheongdam flagship store as a space that reflects our brand identity and as a hub for connecting with golfers both in Korea and abroad," a company official said.
yjc@heraldcorp.com
