Resort guests to receive customized pet food experiences

Adopted stray dogs' families to receive tailored food kits

A Pulmuone Amio brand photo zone at Sono Pet Club & Resort [Sono International]
A Pulmuone Amio brand photo zone at Sono Pet Club & Resort [Sono International]

Sono Pet Club & Resort is launching a campaign that combines a gourmet pet food experience with animal welfare outreach.

Sono Pet Club & Resort, operated by Sono International, said Tuesday it has partnered with Pulmuone Amio to run a pet brand campaign called "Wholesome Food, Wholesome Joy" through March next year.

The campaign is designed to give companion animals hands-on access to healthy food options. Guests receive two types of vegetable-based pet food and customized feed as welcome gifts at check-in. At the resort's dining space "Thinking Dog," customers who purchase a "Mungpuccino" — a dog-friendly beverage — receive tofu treats, while guests who join the Saturday "Bright Sports Day" event are given animal welfare-certified egg snacks. A brand photo zone has also been set up in the first-floor lobby.

The campaign also includes a social contribution component. Families who adopt stray dogs through a foster care program will receive Pulmuone Amio feed as part of an adoption kit. In November, the resort plans to host a "Blood Donor Hero Dog Healing Stay" in partnership with KU I'm Dogner Blood Donation Center for dogs that donate blood.

Sono Pet Club & Resort has been rolling out content for owners and their dogs through collaborations with a range of pet-focused brands in skincare, apparel and accessories. Through this campaign, the resort aims to go beyond simple accommodation, offering guests and their pets direct experience with nutritious food options.

"This campaign was designed to bring the joy and healthy relaxation that wholesome food can offer to the customers and dogs who visit Sono Pet Club & Resort," a resort official said. "We will continue to introduce differentiated content as a leading pet-friendly space where happy memories are made with companion animals."


terry@heraldcorp.com