The Pause M8 Fit Art Edition massage chair displayed in the Kids & Family Zone at Porsche Vibe Seoul [Ceragem]
The Pause M8 Fit Art Edition massage chair displayed in the Kids & Family Zone at Porsche Vibe Seoul [Ceragem]

Ceragem joins 'Porsche Vibe Seoul' Kids & Family Zone

Sets up Pause M8 Fit Art Edition experience space

Ceragem announced Friday it will participate in Porsche Vibe Seoul, a community festival held Saturday and Sunday at the Culture Tank in Mapo-gu, Seoul, showcasing its premium Pause massage chair line.

Porsche Vibe Seoul is the first community festival Porsche Korea has held in the country. The event brings together combustion-engine and electric sports cars alongside art, music and lifestyle content.

Ceragem will place its Pause M8 Fit Art Edition chairs in the event's Kids & Family Zone. Lego and Nintendo are also participating in the zone, which is designed so parents can use the massage chairs while their children enjoy interactive content.

The Pause M8 Fit features interchangeable side covers that let users swap colors, patterns and materials. Ceragem has been positioning the Pause line at the intersection of interior design and lifestyle, most recently releasing a limited-edition art edition developed in collaboration with emerging artists.

Through the festival, Ceragem plans to extend its massage chair experience beyond its own stores into lifestyle events that blend automotive, art and music. A raffle for a Pause Art Edition chair will also be held on-site for visitors.

"We will continue to expand our customer touchpoints in the lifestyle space through collaborations with various premium brands," a Ceragem official said.


hong@heraldcorp.com