Proceeds from shared logistics platform fund project
Books and reading aids to accompany recordings
Participating employees trained before narrating
Hanjin announced Friday that it had partnered with ChildFund Korea on Monday to produce audiobooks for children with limited access to reading, holding a volunteer recording session at the new annex of Hanjin Building in Sogong-dong, Jung-gu, Seoul.
The initiative was designed to help children unlikely to have an adult read to them during critical language development years — including those in multicultural families, children with disabilities attending special schools, single-parent and grandparent-headed households, and pediatric hospital wards.
The project was funded in part with proceeds from Hanjin's small-business shared logistics platform, One-Click Parcel. The finished audiobook recordings will be delivered to children along with books and reading aid devices.
Participating Hanjin employees received vocal training and narration coaching from a professional voice actor before spending about three hours reading and recording fairy tales to complete the audiobooks.
The activity is part of Hanjin's flagship corporate social responsibility program, the Love Connect campaign, which the company has run since 2021 to fulfill its CSR commitments and pursue community giving tied to its core business capabilities.
Through the Love Connect campaign, Hanjin has carried out a range of volunteer activities: a meal-delivery service supporting food-insecure children in partnership with World Vision, distribution of policy-awareness packaging tape to support at-risk pregnant women in collaboration with the Ministry of Health and Welfare and the National Child Rights Guarantee Agency, and a cemetery cleanup at Seoul National Cemetery.
"We hope the warm voices of our employees will help bridge the information gap for children who lack access to reading and support their healthy development," a Hanjin official said. "We will continue to pursue diverse giving activities that reach those who fall through the welfare safety net, and press ahead with ESG management."
keg@heraldcorp.com
