Organized by Korea Brand Management Association
Hoengseong-gun vows to strengthen food safety and ESG vision
Hoengseong hanwoo beef has won the top prize in the local specialty hanwoo category at the Korea Brand Management Association's "Korea Consumer Trust Representative Brand Award" for the 19th consecutive year.
The awards ceremony was held Thursday at the Grand Ballroom of Novotel Ambassador Seoul Dongdaemun.
"This precious achievement of 19 consecutive years reflects the dedication of livestock farmers who have quietly worked hard to maintain the highest quality, and the unwavering support of consumers for Hoengseong hanwoo," Hoengseong County Chief Jang Shin-sang said. "We will strengthen the cultural storytelling unique to Hoengseong hanwoo in connection with our key goal of welcoming 5 million tourists to Hoengseong, and become the nation's premier hanwoo culinary tourism destination, centered on the Hoengseong Hanwoo Festival."
Under its Fourth Five-Year Development Plan for Hoengseong Hanwoo (2025–2029), Hoengseong-gun is pursuing four strategic goals under the vision of "an eco-friendly, high-quality Hoengseong hanwoo leading the future": providing safe food for the public, strengthening the competitiveness of the hanwoo industry, fostering a sustainable hanwoo industry, and improving the income of hanwoo farmers. The county said it is also incorporating an ESG vision, working to build an environmentally friendly livestock community that leads carbon neutrality, fosters a mutually growing livestock ecosystem, and establishes trust- and communication-based livestock governance.
The award is determined through direct consumer surveys conducted by the Korea Brand Management Association's research division, followed by a rigorous final review by a panel of brand experts.
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