38 social economy firms to showcase products at Gyeonggi Province event
Families can enjoy hands-on activities and performances throughout festival
Hanam will host the "2026 Gyeonggi Province Better Consumption Festa — Hanam" at Starfield Hanam's Central Atrium from Friday through Sunday.
The three-day event, co-hosted by Hanam and Gyeonggi Province and sponsored by Starfield Hanam, marks its sixth edition this year.
The festival is designed to introduce residents to quality products from social economy enterprises and encourage value-driven consumption — purchasing goods in ways that naturally contribute to the broader community.
A total of 38 social economy companies from Hanam and across Gyeonggi Province will participate, showcasing a range of products including food, household goods and eco-friendly items. A portion of sales proceeds will be donated to the local community, allowing shoppers to contribute to charitable giving simply by making a purchase.
Beyond shopping, the event offers hands-on workshops and performances for families. Workshop options include making plaster diffusers, bead-flower pots and glass-art organizers, while a colorful balloon party is planned for children. Cultural performances will run throughout the festival.
On Friday, a live drawing show by Mondo is scheduled for 3 p.m., followed by a magic performance by Shin Seok-geun at 5 p.m. On Saturday, Mario's balloon performance takes the stage at 3 p.m. and singer Yu Iran performs at 5 p.m. On Sunday, Lee Jeong-won's magic show opens at 3 p.m. and singer Ko Yu-jin closes the day at 5 p.m.
On-site events are also planned for visitors. Early arrivals will receive a special keyring, and a lucky draw with a 100 percent win rate awaits those who complete a bingo mission. Gifts will also be given out based on purchase amounts.
The city said it hopes the event will give social economy enterprises a platform to promote their products and expand their market reach, while offering residents a chance to discover quality goods and participate in community giving through their purchases.
"The Better Consumption Festa is a meaningful occasion where social economy enterprises share good products and values with residents, and where that consumption flows back into community giving," Hanam Mayor Lee Hyeon-jae said. "We hope you will visit with your family, discover great products, enjoy a variety of performances and hands-on activities, and experience firsthand the value of 'better consumption.'"
pjh@heraldcorp.com
