From left, Nam Gung-gyu, standing representative of the Giving Plus Foundation; Lee Seung-ro, Seongbuk-gu district mayor; and Kim Ji-heon, CEO of Mistokore, pose for a photo at a donation handover ceremony held at the Seongbuk-gu District Office in Seoul on Friday. [Mistokore]
From left, Nam Gung-gyu, standing representative of the Giving Plus Foundation; Lee Seung-ro, Seongbuk-gu district mayor; and Kim Ji-heon, CEO of Mistokore, pose for a photo at a donation handover ceremony held at the Seongbuk-gu District Office in Seoul on Friday. [Mistokore]

Mistokore announced Monday that it will donate 450 sets of upcycled pouches and sanitary pads — produced through the third project of its corporate social responsibility campaign "Return to Care" — to vulnerable young women in Seongbuk-gu, Seoul.

"Return to Care" is a resource-circulation social contribution campaign that Mistokore has run since 2023. The initiative repurposes unsold inventory and discarded clothing into new products, which are then donated to local communities.

This year's project was carried out in partnership with the Giving Plus Foundation and social enterprise Touch for Good. In April, consumers donated Fila underwear and Fila Kids backpacks worth 1 billion won ($681,000) to a charity bazaar organized by the Giving Plus Foundation, and a portion of the proceeds funded the project.

Working with Touch for Good, Mistokore produced 450 upcycled sanitary pad pouches made from fabric materials that had previously been difficult to use. The pouches feature embroidery of Fila's character "Filawoni." KleanNara, a household goods company, contributed sanitary pads, which were bundled with the pouches into a single package. The items will be distributed to 450 vulnerable young women between the ages of 10 and 20 living in Seongbuk-gu.

A donation handover ceremony was held at the Seongbuk-gu District Office in Seoul on Friday. Attendees included Seongbuk-gu District Mayor Lee Seung-ro, Mistokore CEO Kim Ji-heon and Nam Gung-gyu, standing representative of the Giving Plus Foundation.

"Return to Care is a social contribution campaign that spreads social value by connecting resource circulation with sharing," a Mistokore official said. "We will continue to expand activities that benefit the environment and local communities through collaboration with a wide range of organizations."


andy@heraldcorp.com