Lineup grows to include fashion, outdoor and travel products

Available on online store and at select locations

The new Kia Collection 2026 lineup. [Provided by Kia]
The new Kia Collection 2026 lineup. [Provided by Kia]

Kia said Monday it will launch Kia Collection 2026, a lifestyle collection embodying the brand's identity.

The Kia Collection is a range of lifestyle products designed to let customers experience the brand's philosophy and sensibility beyond their vehicles. Built around the brand's core value of "Movement," the lineup has been expanded so customers can engage with Kia's distinct character and values in a more accessible, practical way every day.

The new lineup includes apparel — a lightweight windbreaker, a bucket hat and a poncho raincoat — as well as travel and outdoor products: an umbrella, a dry bag, a travel pouch set, a beach towel and a snorkeling gear set.

Parts of the Kia Collection 2026 were previewed at the Busan Mobility Show held at BEXCO in Busan in June. Kia said the snorkeling gear set and poncho raincoat on display are rarely seen among automotive brand merchandise, reflecting a differentiated approach to engaging with diverse lifestyles.

The new collection will be available for purchase from late July through Kia Shop, the brand's official online store. It will also be available in person at key brand locations, including the HMG Driving Experience Center, Kia360 and PXC.

"The Kia Collection is an effort to extend the brand's core values and design philosophy into customers' everyday experiences," a Kia official said. "We will continue to expand the portfolio with products that add Kia's own originality and wit while remaining genuinely useful in daily life."

Meanwhile, Kia recorded its best-ever quarterly global wholesale sales in the second quarter of this year, selling 851,639 vehicles — up 4.5 percent from the same period a year earlier.


eyre@heraldcorp.com