Nol Universe is running a large-scale discount campaign covering domestic and overseas accommodations, flights and cultural events to mark the summer vacation season.
The travel and leisure platform announced Monday that its annual NOLDAY campaign — billed as its biggest travel and leisure discount event of the year — will offer summer-focused deals spanning domestic hotel stays, overseas travel, and performances and exhibitions.
This week's NOLDAY runs through Sunday and operates under a "luxury vacation" theme for its domestic travel category. Premium hotels across the country — including properties in Seoul, Busan and Jeju — are discounted up to 74%, with an additional 3,000 won ($2) off for customers who pay with affiliated cards or mobile payment services. The platform's own live-commerce channel, NOL Live, will feature a lineup of vacation products starting with premium pension stays, followed by tickets to Seoul Dragon City, Jeju Shinhwa World, Ramada hotels nationwide, Icheon Termeden, Caribbean Bay and Ocean World.
The overseas travel category covers popular destinations including Japan, Vietnam and Thailand. Tour and activity tickets — among them entry to the Roppongi Hills observation deck in Tokyo and the Miracle World Digital Art Museum in Osaka — are available at up to 50% off alongside accommodation deals. Japan package tours covering Tokyo, Osaka, Sapporo and Okinawa are also on offer, with a 5% discount coupon available at all times. In addition, first-come, first-served coupons for 50% off international flights and 10% off overseas accommodations are issued daily at 10 a.m. NOL Live will air a series of special broadcasts from Tuesday through Thursday, featuring Asiana Airlines, a full Vietnam accommodation, flight and tour package, and Parata Air routes to Japan and Southeast Asia.
In the performances and exhibitions category, summer titles including the musical "Dracula," "Solo Leveling on ICE" and the play "Matryoshka" are available at up to 55% off. The lineup also includes curated offerings such as the festivals Waterbomb Seoul and Busan 2026, and the exhibitions "Seongryul: A Summer Resemblance" and a special Javi Solar exhibition. A coupon pack worth a total of 11,000 won is distributed daily at 10 a.m. on a first-come, first-served basis, and first-time ticket buyers receive a welcome coupon worth 2,000 won.
Alongside the campaign, Nol Universe is running a two-week joint promotion with Coupang Eats through Aug. 2. During the event, a Coupang Eats coupon worth 5,000 won will be issued daily at 10 a.m. on a first-come, first-served basis, along with random coupons worth up to 50,000 won. The Coupang Eats app will also run a separate event where users can earn NOL points, allowing customers to collect benefits across both platforms.
"Through NOLDAY, which continues through August, we are presenting new themes and benefits each week to help customers enjoy travel and leisure more affordably," said Jo Mi-seon, head of the marketing group at Nol Universe. "This week we focused our deals on premium domestic and overseas accommodations and flights, which are in high demand during the peak summer vacation season, and we plan to continue rolling out a variety of promotions that reflect the season and our customers' preferences."
terry@heraldcorp.com
