Customers browse wedding rings at the luxury jewelry floor on the third floor of Lotte Department Store's main branch in Sogong-dong, Jung-gu, Seoul. [Lotte Department Store]
Customers browse wedding rings at the luxury jewelry floor on the third floor of Lotte Department Store's main branch in Sogong-dong, Jung-gu, Seoul. [Lotte Department Store]

Lotte Department Store announced Wednesday that it will hold a wedding fair for members of its Lotte Wedding Members program from July 3 through July 12.

Lotte Wedding Members is a wedding-exclusive membership program for engaged and newlywed couples. Membership is free upon submission of wedding-related documents such as a venue contract. Members who accumulate wedding mileage on purchases from participating brands over nine months from enrollment can receive up to 7 percent of their total spending back in Lotte gift certificates.

A highlight of the fair is a double-mileage event, under which purchases at participating brands earn wedding mileage at up to twice the standard rate. Spending 5 million won ($3,230) at a double-mileage brand, for example, counts as 10 million won toward the mileage tally, allowing members to receive up to twice as many gift certificates.

The fair features more than 160 brands across 12 product categories. Luxury fashion houses — including Dior, Prada, Gucci and Bottega Veneta — join high-end jewelry and watch brands such as Graff, Jaeger-LeCoultre and Piaget. Household goods for newlyweds, including furniture, home appliances and bedding, are also part of the lineup.

A "Wedding Jewelry Private Viewing" event in partnership with jewelry brand Chaumet will run from July 3 through July 9 in a private room at the Jamsil branch, offering one-on-one consultations with dedicated specialists. Customers who purchase Chaumet wedding jewelry on the day of their appointment will receive an additional 3 percent in Lotte gift certificates on top of their wedding mileage earnings.

Meanwhile, customers who accumulate wedding mileage for the first time during the fair will be entered into a draw for a two-day, one-night stay at a Lotte Hotels & Resorts property, including Signiel.


korean@heraldcorp.com