Car carrier portal, used-vehicle recommendation system among outcomes

Executives and team leaders receive dedicated AI training

[Provided by Hyundai Glovis]
[Provided by Hyundai Glovis]

Hyundai Glovis is accelerating its push to transform workplace practices through AI, with a strategy centered on building employees' AI capabilities and embedding the technology across the organization.

The company announced Thursday that it had completed the first cohort of its "AI Boot Camp," an in-house training program in which employees use AI agents and coding agents to tackle real-world process improvement challenges.

Participants, selected from across business divisions, completed six weeks of hands-on training using AI tools and worked on projects tied directly to their day-to-day operations — covering data analysis and workflow improvement. A defining feature of the program was that participants were expected to produce results ready for actual workplace application, not merely propose ideas.

The pure car and truck carrier division used vibe coding — a method in which AI generates code from natural-language input — to build an integrated operations portal. Previously, staff had to look up routes, port facility information and cargo-handling costs across separate databases. The new portal consolidates port information searches, handling-cost calculations and operational document access in a single interface.

The used-vehicle division developed an AI-powered personalized car recommendation system. The system analyzes a customer's budget and preferred vehicle type alongside factors such as brand preference, design, practicality, driving feel and eco-friendliness to suggest suitable options. It is designed to gauge customer preferences more precisely through targeted questions — such as whether a buyer prioritizes value for money or brand prestige, and whether they place greater importance on outward markers of success or personal satisfaction.

Hyundai Glovis is currently running its second AI Boot Camp cohort and plans to apply standout cases to actual operations, expanding the scope of AI use across the company.

Earlier, in April, the company held a special AI lecture for executives and team leaders on the theme of "AX insights and vibe coding." The session covered the fundamentals and practical applications of generative AI, including data analysis using ChatGPT and Claude, website creation and coding exercises.

"For AI to become truly embedded in the organization, it is important that employees feel firsthand why AI matters and participate voluntarily to spread its use," said Lee Gyu-bok, chief executive of Hyundai Glovis. "The time has come to use the hours freed up by AI to take better care of customers and create new added value."

Meanwhile, Hyundai Glovis has been actively investing in technology development to build out its AI capabilities. In March, the company participated in AW 2026 — the country's largest smart factory and automation industry exhibition, held at Coex in Gangnam-gu, Seoul — where it showcased its logistics automation technology built on physical AI.


eyre@heraldcorp.com