Brand pop-up runs June 8–21 at Seongsu-dong's Cène

Ferrari-themed café, photo zones among highlights

Ferrari Amalfi Spider makes Korean public debut

A view of Casa Ferrari, Ferrari's brand experience space [Ferrari Korea]
A view of Casa Ferrari, Ferrari's brand experience space [Ferrari Korea]

Ferrari Korea announced Sunday it will open Casa Ferrari, the brand's first immersive experience space in South Korea, giving customers a chance to engage directly with the brand.

The event runs June 8–21 at Cène in Seongsu-dong, Seoul. General visitors can book tickets in advance through Naver Reservations.

The company said Casa Ferrari is designed to let visitors explore the three pillars embodied by the prancing horse emblem — racing, sports cars and lifestyle — all under one roof. The pop-up blends the local character of Seongsu-dong, where craftsmanship, creativity and contemporary culture converge, with Ferrari's Italian luxury heritage, offering a brand experience that reinterprets Ferrari through a modern Seoul lens.

The headline event is the Korean public debut of the Ferrari Amalfi Spider. The model retains the Amalfi's signature proportions and elegant silhouette while adding the open-top driving experience. On June 14, during the pop-up's run, Ferrari will host a special invitation-only session for customers featuring a live viewing of the WEC 24 Hours of Le Mans, timed to the Korean broadcast schedule.

A dedicated café will also operate on-site, serving Ferrari-themed beverages, desserts and gelato. Photo zones are set up throughout the space to give visitors memorable moments.

Casa Ferrari opens to the general public June 9–21. All sessions operate on a reservation-only basis through Naver Place, with a maximum stay of one hour and 30 minutes per session.


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