Supporters cheer for Incheon's bid to host the 2028 G20 summit. [Incheon City]
Supporters cheer for Incheon's bid to host the 2028 G20 summit. [Incheon City]

Amid Incheon's push to host the 2028 G20 summit, major civic organizations in the city have stepped up with a grassroots campaign to build public momentum behind the bid.

Incheon Metropolitan City announced Thursday that three civic groups — the Incheon Metropolitan City Saemaul Association, the Bareu-ge Salgi Movement Incheon Metropolitan City Council and the Korea Freedom Federation Incheon Metropolitan City Branch — have launched a relay support campaign for the city's 2028 G20 Leaders' Summit bid.

The campaign runs for two months, from November through December, and unfolds in three stages: city-level organization heads kick things off, followed by branch chairs from the city's 11 districts and counties, and then neighborhood-level committee chairs.

The relay began in the first week of November with city-level leaders filming support videos. It has since moved to the district and county branch chairs, and is now reaching neighborhood committee chairs, expanding into a citywide campaign.

Participants hold pickets bearing slogans such as "2028 G20 Leaders' Summit — now it's Incheon's turn!" and record short-form videos of 15 to 30 seconds before nominating the next participant.

The finished videos are posted on each organization's official social media accounts, with account tagging and co-posting features used to maximize online reach.

Incheon City plans to link the privately led campaign to its official social media channels to broaden public participation, while also supporting efforts to sustain the momentum at local events.

"The voluntary actions of these civic groups will serve as a catalyst for building enthusiasm across the region," said Oh Ja-hyeon, head of Incheon City's civic cooperation division. "We will continue working with private organizations so that more citizens can add their voices to the bid."


gilbert@heraldcorp.com