55 booths across BTB and BTC halls at Bexco from Nov. 19 to 22; companies to receive exhibition, interpretation and promotional support

The Busan joint pavilion at the BTC hall of G-Star 2025 [Busan IT Industry Promotion Agency]
The Busan joint pavilion at the BTC hall of G-Star 2025 [Busan IT Industry Promotion Agency]

The Busan Metropolitan Government and the Busan IT Industry Promotion Agency said Thursday they will operate a Busan joint pavilion at G-Star 2026, an international game exhibition running Nov. 19 to 22 at Bexco in Busan, to help local game companies find business opportunities at home and abroad and promote their content.

This year's Busan joint pavilion will span 55 booths in total — 40 in the BTB hall and 15 in the BTC hall. The agency said it incorporated feedback from participating companies in designing both halls with open-flow layouts, and arranged booths efficiently so that visitors can easily view game demonstrations and promotional materials from the aisles. The agency also plans to provide each company with dedicated exhibition and consultation space, multilingual interpretation services, and promotional material production support.

The BTB Busan joint pavilion, located in Bexco's Exhibition Hall 2, will run for three days from Nov. 19 to 21. Seventeen companies will participate, including Masangsoft with "Guns the Duel Remaster," Magic Cube with "Barcode Strike," C-Play with "Cat Jump, Infinite Jump," and Thunder Games with "Ddangddang Adventure Squad." Participating companies will hold consultations with domestic and international buyers to explore various forms of cooperation, including publishing deals, investment attraction and business partnerships.

The BTC Busan joint pavilion in Bexco's Exhibition Hall 1 will run for four days from Nov. 19 to 22. Eight companies will participate: Proto Factory with "Snake Shooter," Two Hands Interactive with "Didim," C-Play with "Cat Jump, Infinite Jump," Siloeги Operation with "Blackout," B&D Angle with "Bluebeard's Mansion," Gemsters with "Farm Survivors: 30 Days Left," Good Circle Games with "Nyangnyang Jupjup," and Visual Dart with "ReliCursed." Four of the eight companies will also take part in the BTB hall, aiming to pursue business and promotional benefits at the same time. In the BTC hall, companies plan to showcase their titles through hands-on game experiences and on-site events for visitors, while strengthening direct communication with users.

Kim Jong-cheol, president of the Busan IT Industry Promotion Agency, said the game industry's paradigm is shifting rapidly with the convergence of AI and advanced technology. "We will provide continuous and systematic support so that Busan's outstanding game content can translate into tangible business results in both domestic and international markets," Kim said.


kaf2002@heraldcorp.com