A student support project kicks off

'Expanding knowledge, fueling campus life'

Starting at Sogang University on Tuesday,

the program will tour major campuses including Kwangwoon University

College students eat breakfast at a campus cafeteria in Seodaemun-gu, Seoul. [Herald DB]
College students eat breakfast at a campus cafeteria in Seodaemun-gu, Seoul. [Herald DB]

The Herald Business and The Korea Herald are launching a special outreach program to support college students navigating academic life and job hunting amid rising living costs.

The program, whose Korean name plays on the double meaning of "haksik" — both "academic knowledge" and "campus cafeteria meal" — is an interactive initiative that broadens participants' worldview through in-depth Herald content while providing a hearty campus meal to energize their daily lives.

The program kicks off Tuesday at Sogang University before moving on to Kwangwoon University and other major campuses.

Participation is straightforward: students who sign up as Herald website members through a campus-specific URL will receive meal tickets worth up to 5,000 won ($3.60) at their campus cafeteria, on a first-come, first-served basis for the first 1,000 registrants. If on-site distribution of meal tickets is not feasible at a given campus, participants will instead receive a mobile coffee coupon of equivalent value.

The program is expected to give college students access to quality news while providing practical lifestyle benefits.

"Just as the program's name suggests, we hope students will come away with both intellectual growth and the warm encouragement of a good meal," a Herald official said. "We invite students to take part in this event, which stands behind the hard-fought days of young people."

Universities interested in joining the program may contact Herald Lab for more information.


ehkim@heraldcorp.com