Product gets a refresh on its fifth anniversary

Kooksoondang Ssal Babambam [Kooksoondang]
Kooksoondang Ssal Babambam [Kooksoondang]

Kooksoondang announced Monday that its collaborative rice makgeolli product "Kooksoondang Ssal Babambam" has surpassed 10 million bottles in cumulative sales in the five years since its launch.

Released in November 2021, the product offered consumers a novel experience by blending the familiar flavor of the Baamba Bar ice cream into makgeolli, spreading largely through word of mouth. It transitioned from a limited-edition item to a permanent product, becoming one of the standout success stories in the makgeolli market.

The product has also achieved something rare for makgeolli: export success. After a limited run in the United States in 2022, it expanded this year into six airport lounges — five Sky Hub Lounges at Incheon Airport and one at Gimpo Airport.

To mark its fifth anniversary, Kooksoondang has refreshed the product. The company replaced the original domestic chestnut paste with paste made from larger, sweeter chestnuts sourced from Gongju, and updated the packaging to reflect the "Kooksoondang Ssal" brand identity.

Meanwhile, throughout November, Kooksoondang is running in-store discount promotions at hypermarkets and corporate supermarkets to celebrate both the fifth anniversary and chestnut season.


spa@heraldcorp.com