Brand highlights base makeup expertise and new product line

[Provided by Luna]
[Provided by Luna]

Aekyung Industrial's makeup brand Luna held a pop-up store at Miyashita Park in Shibuya, Tokyo, on Friday and Saturday, the company said.

The event was designed to showcase Luna's base makeup expertise and introduce its Cloud Layer line ahead of the product's offline launch in Japan. Themed "LUNA MAKEUP BAR," the pop-up let visitors try a range of makeup products — including the brand's signature concealer, widely known as a bestseller — and learn application techniques.

On the first day, Friday, Luna hosted a media day alongside the pop-up, featuring a stage event with global brand ambassador Rei that brought together key beauty media. The second day was open to general consumers, with the pop-up focused on hands-on product experiences.

To drive visitor engagement, the event offered a series of activities: SNS follow-and-upload events, a roulette game, one-on-one touch-up sessions with makeup artists, photo zones, product testing and voting events, and gifts with purchase.

"Through this pop-up, we aim to raise brand awareness in Japan and expand recognition beyond our signature products to a broader range of offerings," a Luna brand representative said. "We will continue to strengthen our marketing activities tailored to the local market."


spa@heraldcorp.com