MOU signed with Hamsoa Pharmaceutical; products to go on sale at Greating stores in first half of next year

The Pangyo location of Greating Store, Hyundai Green Food's offline flagship store [Hyundai Green Food]
The Pangyo location of Greating Store, Hyundai Green Food's offline flagship store [Hyundai Green Food]

Hyundai Green Food announced Monday that it will handle domestic distribution of a line of beverage-type medical nutrition products being jointly developed by Hamsoa Pharmaceutical and French medical food company Nutrisens, with sales set to begin in the first half of next year.

Medical nutrition products — known in Korea as special medical-purpose foods — are manufactured and processed to supply appropriate nutrients to people who require specialized nutritional intake due to illness, surgery or other medical conditions.

Hyundai Green Food recently signed an MOU with Hamsoa Pharmaceutical for distribution cooperation on the products. Hamsoa Pharmaceutical is receiving customized nutritional prescription know-how and product formulation technology from Nutrisens and is developing the beverage-type products with a target launch in the first half of next year.

Hyundai Green Food plans to sell the new products through Greating Mall, its online care-food specialty store, as well as at its offline flagship Greating Store locations in Pangyo and Jungdong. The company aims to expand its medical nutrition lineup beyond its existing meal-type products for patients with chronic conditions such as diabetes, kidney disease and hypertension to include beverage-type offerings.

"By adding beverage-type products to our existing meal-type lineup, we will be able to recommend care foods more broadly based on each customer's health condition, nutritional management goals and ease of consumption," said An Byeong-hyeok, head of strategic planning at Hyundai Green Food. "We plan to continue working with domestic and international care-food specialists to secure a diverse range of medical nutrition products."


andy@heraldcorp.com