Dongsuh Foods runs 'Phantom of the Opera' themed space through Nov. 29

Interior of the Maxim PLANT x Phantom of the Opera collaboration space [Dongsuh Foods]
Interior of the Maxim PLANT x Phantom of the Opera collaboration space [Dongsuh Foods]

Dongsuh Foods said it will run a themed space and limited-edition menu at Maxim Plant, its brand experience store in Hannam-dong, Seoul, through Nov. 29, in collaboration with the musical "Phantom of the Opera."

The promotion, titled "Maxim PLANT x Phantom of the Opera," was planned ahead of the musical's opening. Built around the concept of "an invitation to a 19th-century Paris opera house cafe, unfolding through roses, chandeliers and mysterious light," the store interior has been decorated with phantom masks, rose arrangements and chandeliers.

The limited-edition menu features two items: "The Opera Strawberry Latte," priced at 7,400 won, and "The Opera Berry Cake" at 9,000 won. A set combining both is available for 15,000 won ($11). Customers who purchase either limited item receive a special newspaper featuring cast interviews along with "The Opera Collab Coaster." Those who post a photo taken at the store alongside the special newspaper on SNS can enter a draw for musical tickets.

Maxim Plant opened in 2018 and offers menus that reinterpret Maxim coffee mix. As of October, the store has logged about 1.77 million cumulative visitors.

Limited-edition items "The Opera Strawberry Latte" and "The Opera Berry Cake" [Dongsuh Foods]
Limited-edition items "The Opera Strawberry Latte" and "The Opera Berry Cake" [Dongsuh Foods]

andy@heraldcorp.com