Exclusive fashion brands LE TROIS and De Kim on display

Baek Seon-ju, head of KT Alpha's T-commerce business division, and show host Lee Su-jeong, who took part in a ceremonial tip-off, pose for a photo at the KT Alpha Shopping Brand Day event held Saturday at Suwon KT Sonic Boom Arena. [KT Alpha]
Baek Seon-ju, head of KT Alpha's T-commerce business division, and show host Lee Su-jeong, who took part in a ceremonial tip-off, pose for a photo at the KT Alpha Shopping Brand Day event held Saturday at Suwon KT Sonic Boom Arena. [KT Alpha]

KT Alpha Shopping, the T-commerce channel of KT Corp, successfully wrapped up its "KT Alpha Shopping Brand Day" event Saturday at Suwon KT Sonic Boom Arena.

The event was held during home games of the Suwon KT Sonic Boom and the Daegu Korea Gas Corporation in the professional basketball league. About 120 KT Alpha Shopping customers and company employees, invited through a prior application process, attended and cheered alongside roughly 3,000 other spectators.

Before tip-off, show host Lee Su-jeong — who hosts KT Alpha Shopping's flagship program "Sujeongsshop" — took to the court for a ceremonial tip-off. KT Sonic Boom went on to defeat Korea Gas Corporation 92-81 that day, with Lee serving as a good-luck charm.

KT Alpha Shopping also used outdoor booths at the arena to showcase its exclusive fashion brands LE TROIS and De Kim by Kim Seoryong. The basketball venue proved a particularly effective setting for reaching new customers, as audiences there skew heavily toward people in their 20s and 30s.

LE TROIS, KT Alpha Shopping's private brand, is built around the concept of elegant everyday wear. The brand is currently presenting new knitwear pieces featuring deep seasonal colors, and is in its second season working with actor Myung Se-bin as its brand muse.

De Kim by Kim Seoryong is a licensed brand developed in partnership with first-generation designer Kim Seoryong. Through "Sujeongsshop," the brand offers contemporary everyday looks that highlight Kim's signature precise tailoring.

"It was a meaningful day — we got to cheer together with our customers and share the joy of victory," said Baek Seon-ju, head of KT Alpha's T-commerce business division. "We will continue to roll out customer participation events going forward."


spa@heraldcorp.com