Korea Industrial Complex Corp. will run the "2026 Industrial Complex Factory Direct Sale" promotional event on Naver's small-business support platform through Dec. 31. Fourteen industrial complex tenant companies producing food, cosmetics and lifestyle products are taking part. [Korea Industrial Complex Corp.]
Korea Industrial Complex Corp. will run the "2026 Industrial Complex Factory Direct Sale" promotional event on Naver's small-business support platform through Dec. 31. Fourteen industrial complex tenant companies producing food, cosmetics and lifestyle products are taking part. [Korea Industrial Complex Corp.]

Food, cosmetics and lifestyle products on sale through Dec. 31

Follow-up sales support after September export fair consultations

20% discount coupons available while budget lasts

Korea Industrial Complex Corp. is opening an online promotional event on Naver to sell consumer products from 14 small and medium-sized enterprises based in industrial complexes. The event is designed to help companies that took part in a buyer consultation session in September secure new sales channels.

The corporation said it will run the "2026 Industrial Complex Factory Direct Sale" event on Naver's small-business support platform "Naranhi Gage," a co-prosperity platform for small businesses, through Dec. 31. Fourteen industrial complex tenant companies producing food, cosmetics and lifestyle products are participating.

The event follows the buyer consultation session held at the second Korea Industrial Complex Export Fair (KICEF 2026) at Daegu EXCO in September. The corporation partnered with the Korea Industrial Complex Business Association (KIBA) and the Korea SME and Startups Agency to conduct 100 buyer consultations between merchandise planners from domestic retailers and 46 industrial complex tenant companies.

Participating companies' products will be offered with promotional benefits including 20% discount coupons, though the coupon program may end early if the budget runs out. Companies will also gain an opportunity to sell and promote their products through Naver.

The industrial complex factory-direct sale program is a sales support initiative that connects consumers directly with products made by industrial complex tenant companies through online promotional events.

KIBA Chairman Choi Cheol-ho said tenant companies in industrial complexes struggle to secure new sales channels despite producing high-quality products. "We hope this event will help raise awareness of their product competitiveness and serve as a springboard for entering the online market and expanding sales," he said.

Korea Industrial Complex Corp. President Kim Dae-ja said the corporation will continue to strengthen sales support by expanding cooperation with private retail platforms and related organizations so that more consumers can discover the quality products made by industrial complex companies.


hong@heraldcorp.com