LRnK said Monday it launched its Cell to Cell Cream at Costco stores in the United States on Sunday. [LRnK]
LRnK said Monday it launched its Cell to Cell Cream at Costco stores in the United States on Sunday. [LRnK]

Second product to hit Costco shelves after offline debut last month

Cream sold out on Costco's US online store in March

Product contains 250,000 plant-derived 'real cells,' targeting North America

LRnK, a beauty brand operated by Hillaby — the cosmetics subsidiary of Coway — is expanding its product lineup at Costco stores in the United States.

LRnK said Monday it launched its Cell to Cell Cream at Costco's US brick-and-mortar stores on Sunday.

The brand entered Costco's US physical retail network in October, introducing its Celestiel Collagen Cream through a "Beauty Table" display dedicated to new beauty brands and products. The Cell to Cell Cream is its second product to go on sale in Costco stores.

LRnK said it had sold the Cell to Cell Cream through Costco's US online store in March, where the initial stock sold out early. The offline launch extends its retail presence beyond the online channel.

The Cell to Cell Cream is designed to target skin elasticity, wrinkles and moisture. It contains 250,000 plant-derived "real cells" sourced from everlasting flower, Arabian myrrh and American nopal cactus.

The product also incorporates technology developed in collaboration with the University of Bordeaux in France. The company said the formula is engineered to preserve the original structure of plant cells while delivering active ingredients to the skin.

LRnK said a four-week clinical study conducted on 30 women between the ages of 35 and 60 confirmed improvements in skin moisture, density, wrinkles and elasticity.

"We are pleased to bring a product that sold out on Costco's US online store to physical shelves as well," a company official said. "We will continue to expand our product lineup to strengthen our push into the North American market."


hong@heraldcorp.com