Key officials pose for a photo at the grand opening of BHC's second Vietnam location on Oct. 13 (local time). From third from left: Thanh Kim Anh, chairman of Hao Open Foods; Song Ho-seop, CEO of Dining Brands Group; and Nam Hwa-yeon, head of the group's overseas business division. [Dining Brands Group]
Key officials pose for a photo at the grand opening of BHC's second Vietnam location on Oct. 13 (local time). From third from left: Thanh Kim Anh, chairman of Hao Open Foods; Song Ho-seop, CEO of Dining Brands Group; and Nam Hwa-yeon, head of the group's overseas business division. [Dining Brands Group]

Chicken franchise brand BHC has unveiled its second location in Vietnam just over a month after entering the market.

Dining Brands Group said it opened the second BHC outlet on Oct. 13 (local time) inside a premium shopping mall at Vincom Center Landmark 81 in Ho Chi Minh City.

Landmark 81 is Vietnam's tallest building, standing 461 meters high with 81 above-ground floors. The complex houses premium residential units, a hotel, offices and tourism facilities. BHC plans to use the new location as a base for raising brand recognition.

Dining Brands Group CEO Song Ho-seop and overseas business division head Nam Hwa-yeon attended the grand opening. "We will solidify the standing of K-chicken brands in Vietnam and other global markets," Nam said.

The store spans 126 square meters, with 21 tables and 42 seats in total. It operates as a limited-service restaurant (LSR) for the convenience of shoppers at the mall. Interior elements incorporating the brand's slogan — "Tasty, Crispy, Juicy" — are also featured throughout.

The menu reflects local food culture with a range of K-food offerings. In keeping with the Vietnamese preference for individual chicken pieces, six signature chicken varieties are sold as drumsticks, wings and boneless thigh cuts. Steamed white rice is also available for local diners.


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