US unit takes silver with Hyundai Motor, Genesis ads

Middle East unit wins first-ever award show honors

Named 'Best Digital Agency of the Year'

Innocean's US unit social media team earned a spot in the agency social media team category at Adweek's Team Visionary Awards, which recognize outstanding teams across 13 disciplines. [Innocean]
Innocean's US unit social media team earned a spot in the agency social media team category at Adweek's Team Visionary Awards, which recognize outstanding teams across 13 disciplines. [Innocean]

Innocean announced Tuesday that its overseas units had won a string of awards at advertising competitions in the United States and the Middle East, the world's largest and a fast-growing ad market respectively.

Innocean's US unit took two silver awards at the 2026 Jay Chiat Awards, organized by the American Association of Advertising Agencies (4As) — one in the influencer and creator strategy category for Hyundai Motor's "Ioniq 9 Escape Garage" campaign, and another in the automotive strategy category for Genesis's "A New Beginning in Luxury."

The US unit's social media team was also recognized at Adweek's Team Visionary Awards, which select outstanding teams across 13 disciplines, earning a spot in the agency social media team category.

Innocean's Middle East and Africa unit swept three awards at the MDME Awards 2026, to be held in Dubai on Friday, with a Kia campaign. The unit was also named Best Digital Agency of the Year — the first award show win since its establishment.

The MDME Awards is a digital marketing competition focused on the Middle East that evaluates performance, data, customer experience and other measures of digital execution alongside tangible business results.

Kia Tasman's "Tribes of Arabia" campaign claimed two categories — brand storytelling and influencer marketing — while Kia K4's "Face Off," a short-form video series produced in collaboration with local creators, surpassed 18 million cumulative views to earn recognition in the short-form video category.

Jeon Il-su, Innocean's executive vice president and head of global business and the Americas, said the wins represented more than the success of individual campaigns. "This recognition means that the strategic, creative and execution capabilities of Innocean's overseas units have proven their competitiveness in major global markets," he said.

He added that the company would "more organically integrate media and data capabilities with Innocean's core strength in content to actively pursue new global business opportunities that transcend regional and industry boundaries."


joze@heraldcorp.com