Girl group Hearts2Hearts, the advertising model for Chilsung Cider Rich. [Lotte Chilsung Beverage]
Girl group Hearts2Hearts, the advertising model for Chilsung Cider Rich. [Lotte Chilsung Beverage]

Lotte Chilsung Beverage announced Thursday that it has cast girl group Hearts2Hearts as the advertising model for its fruit-flavored sparkling drink Chilsung Cider Rich, launching a new campaign to promote the product.

The campaign centers on the message "Fruit juice on a different level — Chilsung Cider Rich," and is designed to convey the drink's abundant juice content and bold flavor in an upbeat way. The company said Hearts2Hearts' distinctive image aligned well with the brand concept of Chilsung Cider Rich as a fruit-forward sparkling drink.

The campaign comprises two 15-second spots — a peach version and a grape version — which will roll out sequentially on Lotte Chilsung Beverage's official YouTube and Instagram channels, as well as on terrestrial and cable television.

"We wanted to bring the rich flavor and full fruit juice experience of Chilsung Cider Rich to life through the fresh and vibrant charm of Hearts2Hearts," a Lotte Chilsung Beverage official said. "We will continue to pursue a wide range of marketing activities going forward."


korean@heraldcorp.com