Over 200 brands and 800 products on offer as Rocket Fresh expands premium food selection

[Provided by Coupang Inc]
[Provided by Coupang Inc]

Coupang Inc's Rocket Fresh service has launched a dedicated gourmet storefront called "House of Taste," bringing together popular chefs, top restaurants from across the country and trending food products, the company announced Wednesday.

The storefront carries more than 200 brands and over 800 products, spanning meal kits, home meal replacements, bakery items, desserts, frozen foods, dairy and beverages. Wow members can receive orders through Rocket Fresh's early-morning delivery service.

Featured brands include Byeokje Galbi, a premium Korean beef brand; fine-dining restaurants Table Popo and Nuwa; and Brodkasse, a natural sourdough bakery. The storefront also exclusively offers restaurant meal replacement products developed in collaboration with Palgakdo, a brand specializing in chicken dishes.

Home meal replacement products created in partnership with the top four chefs from the tvN cooking show "Street Restaurant Fighter" — Kim Ho-yun, Kim Hun, Lee Seong-hun and Choi Sang-hyun — will be released weekly through Nov. 8. The first lineup includes beef noodle soup, XO sauce shrimp squid-ink pasta and garlic chip gambas fried rice.


andy@heraldcorp.com