57th Korea Electronics Show opens; both companies deploy full AI lineups

Samsung showcases AI lifestyle across mobile and home appliances

LG pushes industrial innovation with data center cooling and robotics

Samsung Electronics presents its latest AI technologies and innovative products at the 57th Korea Electronics Show (KES 2026), which opened Tuesday at COEX in Gangnam-gu, Seoul. [Samsung Electronics]
Samsung Electronics presents its latest AI technologies and innovative products at the 57th Korea Electronics Show (KES 2026), which opened Tuesday at COEX in Gangnam-gu, Seoul. [Samsung Electronics]

Samsung Electronics and LG Electronics unveiled a wave of AI-powered products and solutions Tuesday at the 57th Korea Electronics Show (KES 2026), the country's largest electronics and IT exhibition, which opened at COEX in Gangnam-gu, Seoul.

Samsung led with an AI ecosystem spanning mobile devices and home appliances, while LG extended its AI technology from everyday living into industrial settings, including data centers and robotics.

Samsung Electronics President Yong Seok-woo attended the concurrent 21st Electronics and IT Day ceremony in his capacity as chairman of the Korea Electronics Association.

Samsung set up an 869-square-meter exhibition hall under the theme "AI Life as Your Everyday Companion," displaying a wide range of products. At the entrance, the company arranged a media art installation linking 28 foldable smartphones — including the Galaxy Z Fold8 Ultra, Fold8 and Flip8 — with "Project Luna," a lighting sculpture representing Samsung's AI ecosystem.

Hands-on spaces were also available for the Bespoke AI Family Hub refrigerator and the Bespoke AI Combo washer-dryer. Visitors could experience the AI Food Manager, which uses an internal camera to identify and track ingredients, and the AI Custom+ feature, which automatically adjusts wash intensity and drying temperature based on the condition of the laundry.

Samsung also introduced Samsung AI Subscription, a service covering delivery, installation and care, and the New Galaxy AI Subscription Club, which provides coverage for damage and loss of mobile devices.

"We designed the exhibition so visitors can vividly experience how AI technology makes people's lives more convenient and enriching in their daily routines," said Im Seong-taek, executive vice president of Samsung Electronics' Korea business.

LG Electronics built a 902-square-meter exhibition hall under the theme "LG Life Layers," showcasing AI applications that stretch from home life into industrial domains.

The hall was divided into two zones: the Living Layer, featuring home appliances and residential solutions, and the Industry Layer, highlighting business-to-business technologies.

In the Living Layer, the home robot CLOiD greeted visitors at the entrance. A subscription zone featured products available with professional maintenance services, including a freezing ice water purifier, a WashCombo all-in-one washer-dryer and a dishwasher.

LG also displayed a new version of its Smart Cottage, a 72-square-meter modular home integrating the company's home appliances, heating and cooling systems, and energy solutions. Linked to the AI mobility solution Spielraum, the setup demonstrated how users can preheat a vehicle's oven from home or remotely control home appliances from inside a car.

The Industry Layer featured the Chip-to-Chiller total cooling solution for managing heat in AI data centers. Visitors could see the full liquid-cooling process — from chillers that produce cold water to coolant distribution units and cold plates that absorb heat directly from semiconductor chips.

LG also showcased a smart factory combining AI, digital twin and robotics technologies. Three LG MoMa autonomous collaborative robots demonstrated material transport and task execution. The company additionally presented actuators — the core components that drive robot joints — along with AXIUM, LG Electronics' robot actuator brand.


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