Tailored programs introduced by travel purpose
Dedicated unit established to strengthen expertise
Products segmented into six themes
Kyowon Tour has unveiled a dedicated brand targeting corporate travel and incentive tourism demand.
The company announced Monday it is launching "Kyowon Tour RISE," a business-to-business travel brand, as it moves to capture the B2B market. The strategy centers on incentive tours and overseas training programs tailored for corporate clients, with the aim of expanding its corporate customer base and developing B2B travel into a new growth engine.
Kyowon Tour, formerly known as Kyowon Travel when it was founded in 1996, has long organized incentive tours for major sales organizations within Kyowon Group, including Kumon Learning, Bbalgan Pen and Kyowon Wells. The company said it has built deep expertise in B2B travel by designing programs that account for the characteristics of each sales organization and the specific travel objectives of individual corporate clients.
Kyowon Tour RISE is distinguished by its segmented and standardized product lineup aligned with corporate travel purposes. The six product categories cover rewards travel for outstanding employees, industry benchmarking trips, premium incentive tours, cultural exploration and overseas training, themed resort travel, and customized domestic travel.
Certified professional guides will be deployed at each destination, and employees of corporate clients using Kyowon Tour RISE will receive discounted access to services from group affiliates including Bbalgan Pen, Kumon Learning, Kyowon Wells and Kyowon Life.
"Drawing on 30 years of experience operating corporate and group travel, we have systematized our B2B products and services to meet the diverse needs of businesses," a Kyowon Tour official said. "We will actively attract corporate customers through group-affiliate benefits and products tailored to corporate demand, establishing B2B travel as a new growth engine and building a foundation for sustainable growth."
terry@heraldcorp.com
