A still from iM Securities' Instagram webtoon series [iM Securities]
A still from iM Securities' Instagram webtoon series [iM Securities]

iM Securities is broadening its reach among young investors through "iM_," a webtoon series running on Instagram.

According to iM Securities on Thursday, the webtoon is one of several content marketing initiatives the brokerage has launched to connect with investors. The series features a character called "Im Haemjji," developed in-house to carry the brand message that iM Securities is always by investors' side — whether they are just starting out or have been investing for years.

Each episode of "iM_" unfolds in four to eight panels, following a new employee's perspective on life inside and outside a Yeouido brokerage office. The series launched with its first episode, "The Morning Commute," and each subsequent episode appends its topic to the series title. Through Im Haemjji, the series plans to explore a range of workplace episodes seen through the eyes of a new hire navigating early professional life.

Although the story is set in the distinctive world of Yeouido's financial district, the emotions it captures are universal to anyone starting out in the workforce. Through the character's daily struggles and small victories, the series delivers an encouraging message: "Today, tomorrow — ultimately, you just give it a try."

iM Securities plans to build long-term content intellectual property across various formats to strengthen its competitive edge, gradually expanding its lineup by channel and format. The company also intends to let investors — from beginners to active traders — choose content tailored to their level.

"Through the Im Haemjji character, we wanted to tell the stories of people early in their careers and broaden our connection with younger generations," an iM Securities official said. "By offering diverse content and expanding our touchpoints with investors, we aim to make iM Securities a brand that feels like a natural part of investors' lives."

iM Securities is also releasing "iM Lenz," a podcast-style series on its YouTube channel featuring analysts from its research center. Designed to translate expert analysis into language anyone can understand, the series debuted in July and has so far released three episodes.

Covering topics of strong investor interest — including physical AI and pharmaceutical biotech — each episode pairs a long-form main feature with short clips, allowing both investors who want a quick overview and those who want to dig deeper to engage on their own terms.

The brokerage is also expanding its offline presence. From Sept. 1 to Oct. 6, iM Securities ran a six-week financial education course called "Retirement-Ready Asset Strategy" at a lifelong learning center in Suseong-gu, Daegu. The program, designed to help middle-aged and older adults approaching retirement manage their assets, was open to 25 participants selected through advance registration. iM Securities analysts and staff served as instructors, sharing practical knowledge on investment and asset management.


yuni@heraldcorp.com