LG HelloVision expands 'Sharing Bundle' program to reach 2,000 households by year-end

Program sources goods from local small businesses, traditional markets

South Jeolla, Gangwon, Gyeonggi provinces covered; cumulative reach to top 12,000 households

Wonju Community Welfare Center Director Choi Byung-jin (far right) poses with LG HelloVision employees at a Sharing Bundle event. [LG HelloVision]

LG HelloVision is expanding its "Sharing Bundle" program, which delivers daily necessities sourced from local economies to vulnerable households. Starting in Goheung-gun and Sinan-gun in South Jeolla Province and Wonju in Gangwon Province, the company plans to extend the initiative across multiple regions and support a total of 2,000 households by year-end.

LG HelloVision announced Wednesday that it will carry out Sharing Bundle activities targeting 2,000 vulnerable households within its cable TV service areas through the end of this year, marking the start of its autumn campaign.

The Sharing Bundle program has been LG HelloVision's flagship community-engagement initiative since 2020. It purchases goods directly from local producers — including small-business owners, traditional market vendors and young farmers — within its broadcast service areas, then assembles them into customized necessity packages for delivery to vulnerable residents.

LG HelloVision kicked off this round of activities by visiting its South Jeolla-Gwangju integrated special city and Gangwon Province service areas. In Goheung-gun, the company partnered with local welfare organizations to deliver food packages filled with locally grown produce — including freshly harvested rice and seasonal fruit — to 100 households. In Sinan-gun, employees and local residents together prepared seasonal kimchi and side-dish sets, which were delivered to 120 households, including elderly people living alone and recipients of basic livelihood benefits.

Goheung-gun County Chief Gong Yeong-min (center) poses with LG HelloVision employees at a Sharing Bundle event. [LG HelloVision]

The initiative also reached Wonju in Gangwon Province, which falls within the Yeongseo Broadcasting service area. LG HelloVision, working with the Wonju Community Welfare Center, delivered Sharing Bundles — filled with local agricultural specialties and essential daily goods — to 100 vulnerable households in the city.

The program will move to Bucheon in Gyeonggi Province this month. LG HelloVision plans to visit Haemil Library for the Visually Impaired in Bucheon, a welfare facility serving people with visual disabilities, and deliver Sharing Bundles to 100 households in the area.

LG HelloVision said it will continue the Sharing Bundle activities through the end of this year. Working with local governments, community welfare organizations and merchant associations, the company aims to identify and support 2,000 households in welfare blind spots — including elderly people living alone, low-income children and teenagers, people with disabilities, and multicultural families. Once this second-half campaign wraps up, the cumulative number of households to have received a Sharing Bundle since 2020 will exceed 12,000.

"We carefully examined the characteristics of each region and the circumstances of our neighbors to prepare help that local residents truly need," said Im Seong-won, senior vice president at LG HelloVision. "We hope the autumn care packages we put together with neighborhood merchants will make a small difference in the daily lives of those around us."

chami@heraldcorp.com