Banking, insurance and securities in a single app
Simple transfers using only a recipient's phone number
Nerf-gun shooting game draws crowds at festival booth
With a sharp crack, a foam dart fired from a toy gun struck one of several targets set about two meters away. The fallen placard read "mobile ID" — one of the services offered through NH NongHyup Bank's flagship app, NH All One Bank. The visitor who hit the target on her final attempt walked away beaming, portable battery pack and sheet mask in hand.
Crowds kept streaming into the NH NongHyup Financial booth at Herald Money Festa 2026, held Friday and Saturday at DDP Art Hall 1 in Seoul's Dongdaemun Design Plaza, to take part in the shooting game.
The rules were simple: knock down one of 15 targets in three shots with a toy gun and win a gift. The targets were labeled with services available on NH All One Bank, including mobile ID, a child-care service, a hometown donation program, NH Today Travel, Smart Pass and national park facility reservations.
NH NongHyup Financial is a leading financial group that has grown alongside Korea's agriculture and rural communities, offering a wide range of financial services backed by the country's largest banking network and comprehensive financial capabilities.
At another corner of the booth, the bank ran a sign-up event for NH All One Bank, its flagship online platform celebrating its 10th anniversary this year. Visitors who downloaded and registered for the app on-site by scanning a QR code received gifts including domestic rice and a toothbrush-and-toothpaste set.
NH All One Bank is a mobile financial platform that consolidates all of NongHyup Financial Group's services — banking, insurance and securities — into a single app. Launched in August 2016, it has aggressively grown its user base by leading with features such as a simple money-transfer service that requires only the recipient's phone number.
To mark the app's 10th anniversary, NongHyup Bank will hold the "NH All One Bank 10th Anniversary Festa" from Oct. 13 to Oct. 30. Prizes include 10 don of gold bars, a Galaxy Z Fold 8, an iPad, an LG StanbyME 2 and a Dyson hair dryer, alongside commemorative merchandise and events tied to NH Financial affiliates. A pre-event notification sign-up campaign runs through Oct. 12, and a "Friend Invitation Race" will also be held during the period.
In August, the bank held an "All One Day" event at NC Park in Changwon to celebrate the app's 10th anniversary. NH NongHyup Bank President Kang Tae-young threw out the ceremonial first pitch, and visitors took part in interactive programs including baseball skill measurements and batting and pitching experiences. In-game quizzes and a relay race were also held.
kimstar@heraldcorp.com
