'Where do I rank among my peers?' Lotte Non-Life Insurance debuts asset diagnosis service at Herald Money Festa 2026

Users enter income and savings to see peer comparisons and projected goal timelines

Service highlights asset-building risks such as traffic accidents, moving out and student loans

Booth gathers visitor feedback ahead of official launch; no-lose roulette event also on offer

A visitor participates in an event at the Lotte Non-Life Insurance booth at Herald Money Festa 2026, which opened Friday at DDP Art Hall 1 in Seoul. [Photo by Jeong Ho-won]

"Where do I rank among people my age?"

At the Lotte Non-Life Insurance booth at Herald Money Festa 2026, which opened Friday at Dongdaemun Design Plaza's Art Hall 1 in Seoul, visitors scanned QR codes to download an app in front of a banner reading: "You've worked hard — but are you truly ready for retirement?"

Lotte Non-Life Insurance operates Alice, a platform designed to make everyday insurance services easy and accessible. At the festival, the company previewed a new Alice feature called "Building Retirement Funds." Users enter their income and savings to see how their financial standing compares with peers their age, and the service calculates how long it would take to reach target amounts — 100 million won ($73,600), 200 million won and beyond.

A screen showing the new "Building Retirement Funds" feature on the Lotte Non-Life Insurance Alice app. [Provided by Lotte Non-Life Insurance]

The experience walks users through four steps: entering income, comparing with peers, checking when they will hit their goal, and reviewing strategies for the future. Sample screens at the booth show results such as "Your income ranks in the top 20 percent among your peers" and "Your assets are 80 million won above the peer average." Users then select a target amount to see a projected timeline, along with an estimate of how much unexpected expenses could delay that goal.

The next step is what draws attention. The service shows how specific costs — a traffic accident, moving out for the first time, or repaying a student loan — could push back a user's target date, and flags the key financial risks to manage during the asset-building process. For users in their 20s, the top items listed under "future strategies" are a traffic accident while driving (about 30 million won), the cost of moving out for the first time (about 29 million won), and student loan repayment (about 29 million won).

The items shift depending on the user's age group. For users in their 30s, the top entries are the latest cancer treatment (about 55 million won), a traffic accident while driving (about 30 million won), and a child's injury (about 10 million won, based on a 20-day hospitalization). In short, the service foregrounds independence and education debt for users in their 20s, and illness and child-related costs for those in their 30s.

"We approach customers through the lens of asset building, but the new service was ultimately conceived to highlight the risks that can arise along the way," a booth representative said. "We also make clear that insurance is what you need to manage those risks."

Alice is a mini-insurance platform available exclusively through its app. It primarily sells one-day policies — covering golf, travel, running and similar activities — as well as lightweight health and accident insurance plans priced under 10,000 won.

"Unlike other insurers' apps, the idea is to give customers a reason to visit often — without any pressure, and with a sense of fun," the representative said. "They try it out for the experience, and if their interest grows, that leads to signing up."

The service has not yet officially launched and is currently accessible only via the booth's QR code. "We're at the stage of gathering customer feedback on-site and making adjustments," the representative said. While Alice primarily targets users in their 20s and 30s, the booth drew a large number of visitors in their 40s and 50s on Friday.

The booth is also running a no-lose roulette event, with the top prize being 0.5 don of pure gold and additional prizes including portable battery packs. Participation requires only app installation and identity verification. Herald Money Festa runs through Saturday.

won@heraldcorp.com