Retrofit approach preserves existing spaces while upgrading finishes and lighting

Beautyrest Black and other key products featured in hands-on experience zones

Exterior views of the newly renovated Dogok store (left) and Gwangju Sinchang store. [Simmons]
Exterior views of the newly renovated Dogok store (left) and Gwangju Sinchang store. [Simmons]

Simmons announced Friday that it has renovated its Dogok and Gwangju Sinchang stores.

The renovations applied a "retrofit" approach that makes use of existing spaces. The method preserves the structural framework and strengths of a store while replacing select elements — such as finishing materials and fixtures — to improve the overall environment.

Simmons upgraded the wall, ceiling and floor finishes at both locations and replaced the lighting throughout. The focus was on maintaining the original layout as much as possible while creating an environment where customers can browse and try out products.

Both stores now carry a range of products, including Beautyrest Black, the brand's top-tier line, and Beautyrest, its flagship mattress collection.

The retrofit approach is gaining traction across the furniture industry as an alternative to full demolition and rebuilding. Compared with opening a new store or undertaking a complete overhaul, it allows retailers to preserve the location and structure of an existing store while transforming it from a simple sales floor into a hands-on experience space.

"We will continue to flexibly respond to the changing retail environment while sustaining the strengths and value of our existing spaces," a Simmons official said. "We will keep delivering consistent, high-quality service and the best possible brand experience at every store nationwide."

Simmons holds a range of safety and quality certifications, including radon and thoron safety certification, the environmental label certification, flame-retardant mattress production standards, the UL Greenguard Gold certification for indoor air quality safety, and the Dermatest Excellent certification verifying skin safety.


boo@heraldcorp.com