Expanding into automotive motors and robotics modules
Keyang Electric Machinery, a maker of power tools and automotive electronics, is pushing to reinvent itself as a "precision drive solutions" company.
The company is moving beyond supplying individual motors to developing high-performance automotive motors and robotics modules, drawing on more than 50 years of accumulated expertise in motor design, precision machining and drive control built through its power tool and automotive electronics businesses.
Keyang Electric Machinery said it has laid the groundwork for a profitability recovery by streamlining production and cutting costs in its core power tool segment. The company said it stabilized its global production and sales operations after relocating manufacturing equipment to its factory in Suzhou, China, and said aggressive cost-reduction efforts have positioned the segment for a return to profit.
Alongside this, the company is strengthening its automotive electronics business in step with the broader trend toward vehicle electrification. As the number of motors used in automobiles grows and demand for high efficiency and precise control rises, Keyang Electric Machinery said it is expanding its product lineup from conventional DC brush motors to BLDC and BLAC motors, which offer advantages in efficiency, low noise and precision control. The strategy is to move beyond convenience-function motors and gradually increase its presence in core areas such as braking and steering systems.
The company has also extended its existing motor and precision drive technology into the robotics module segment. It has begun full-scale mass production and supply of Drive & Lift modules for the MobED platform under a contract with Hyundai Transys. It plans to expand its product lineup to include Plug & Drive modules once Drive & Lift module operations are stabilized.
To support this business upgrade, Keyang Electric Machinery said it is simultaneously working to improve asset efficiency and strengthen its financial structure. The company has posted operating losses and net losses for four to five consecutive years. It plans to channel liquidity secured through the disposal of non-core assets into its robotics and automotive motor businesses.
"In automotive electronics, we will upgrade our products with high-performance motors, and in robotics, we will expand our reach with integrated drive modules to strengthen our high-value-added drive solutions business," the company said Thursday.
freiheit@heraldcorp.com
