Visitors can customize instant fruit smoothies with toppings and cup decorations

Models show off their personalized smoothies — assembled with various toppings, stickers and straws — at Shinsegae Food's "Ssukku House" pop-up store in Seongsu-dong, Seoul, running through Oct. 28. [Shinsegae Food]
Models show off their personalized smoothies — assembled with various toppings, stickers and straws — at Shinsegae Food's "Ssukku House" pop-up store in Seongsu-dong, Seoul, running through Oct. 28. [Shinsegae Food]

Shinsegae Food is running a "Ssukku House" pop-up store — named after the Korean shorthand for "smoothie decorating" — at the No Brand Burger Seongsu Lab location in Seongsu-dong, Seoul, through Oct. 28 to promote its instant fruit smoothie line.

The company operates the instant fruit smoothie brand Gwailbaro Smoothie, which surpassed 3 million cumulative cups sold within 10 months of its launch. Shinsegae Food has been expanding the brand's retail presence to Traders T Cafe, E-mart, No Brand specialty stores and No Brand Burger locations.

At the pop-up, visitors can choose a smoothie, mix toppings and decorate their cups — all for 2,900 won per cup.

The menu features five varieties — strawberry banana, cherry tomato, pineapple mango, triple berry and watermelon strawberry — which can be paired with 14 toppings and drizzles, including tapioca pearls, white pearls, popping boba, granola and chocolate cookie crunch.

Customers can also personalize their cups using beads, stickers and an assortment of decorative straws to create a one-of-a-kind smoothie.

Shinsegae Food is also holding a social media event: customers who post a photo of their finished smoothie on SNS will be entered into a draw for gift vouchers.

"Instant fruit smoothies are establishing themselves as a new dessert category — one that offers reasonable prices, convenience and the fun of making something yourself," a Shinsegae Food official said. "We designed Ssukku House so consumers can take that experience one step further."


spa@heraldcorp.com