Free for all Jeju reservation customers

Over 50 partner venues across restaurants, cafes and more

Up to 50% off food and beverages, 30% off admission tickets

Organized by 4 regions and 6 themes

SK Rent-a-Car's Jeju branch [SK Rent-a-Car]
SK Rent-a-Car's Jeju branch [SK Rent-a-Car]

SK Rent-a-Car will offer customers renting vehicles in Jeju a bundled set of discounts at local partner venues — including restaurants, cafes and tourist attractions. The company has consolidated what were previously scattered, event-by-event promotions into a single, permanent service that travelers can use when planning their itineraries.

SK Rent-a-Car announced Wednesday it is launching the "Jeju Drive Pass" for customers who book short-term rentals at its Jeju branch.

The Drive Pass covers around 50 partner venues across Jeju. The island is divided into four regions — eastern Jeju, western Jeju, Jeju city and Seogwipo — and venues are organized under six themes: restaurants, cafes and desserts, activities, culture and exhibitions, and theme parks.

Customers can receive up to 50 percent off at partner cafes and food and beverage stores, while admission discounts at tourist sites and cultural and exhibition facilities reach up to 30 percent.

SK Rent-a-Car's previous Jeju discount promotions ran only for limited periods. The new service consolidates multiple benefits into a single, always-available offering.

The pass also includes "exclusive benefit" partners that offer additional discounts available only to SK Rent-a-Car customers. A "Local Pick" section, curated from recommendations by Jeju residents, is also included to help tourists choose restaurants and activity venues.

No separate sign-up is required. Customers who agree to receive notification messages when booking a vehicle at the Jeju branch will receive a link to the dedicated page. Discount information and partner venues are also available on the SK Rent-a-Car website.

SK Rent-a-Car envisions its Jeju branch as a hub connecting local businesses with travelers, rather than simply a vehicle rental outlet. The company plans to add more partner businesses on the island to expand the service's reach.

"The Jeju Drive Pass is not merely a discount service — it is a mobility marketing platform and a model for regional cooperation that closely connects local brands with travelers, with our Jeju branch at its center," an SK Rent-a-Car official said. "We will continue to expand collaboration with attractive local brands in Jeju, contribute to the regional economy, and deliver differentiated travel value and mobility experiences to our customers."

Meanwhile, the SK Rent-a-Car Jeju branch is about a three-minute drive from Jeju Airport. In addition to Hyundai Motor and Kia vehicles, the branch operates electric vehicles from Tesla, Mercedes-Benz, BMW, Audi and Polestar, and also offers rental services for travel accessories such as child car seats, strollers and action cameras.


kwater@heraldcorp.com