Action-oriented AI agent
Beta test began mid-September for general customers and employees
Three-month validation period planned before year-end launch
Debuted at IFA 2026; operates AI home via KakaoTalk and Telegram
LG Electronics said Monday it has launched a beta service for ThinQ Claw, an action-oriented AI agent designed to advance its AI home solution.
The company began a closed beta on Sept. 14, enrolling 50 general customers and 30 employees. General customer participants were recruited from among buyers of the LG ThinQ On hub.
Over the roughly three-month beta period, LG Electronics plans to collect user feedback and usage data to better understand customers' lifestyle patterns and deliver more precise, personalized services. The company intends to refine the product by incorporating diverse real-world usage patterns and user needs that are difficult to identify in a laboratory setting, with a full launch planned before year-end.
ThinQ Claw is an action-oriented AI agent built into the LG ThinQ On AI home hub. It converses naturally with users, learns their lifestyle patterns and circumstances, and proactively suggests and executes relevant functions. The agent was unveiled at IFA 2026, Europe's largest consumer electronics trade show, held in Germany earlier this month, as a major upgrade to the ThinQ On hub's AI agent capabilities.
ThinQ Claw incorporates LLM functionality, allowing users to interact with it through messaging apps such as KakaoTalk and Telegram. It can also connect to external systems like Google Calendar to carry out commands. It also draws on user information and past experience to proactively suggest appliance operations or services in line with the user's routine.
For example, if a user sends a message on KakaoTalk saying "I'm heading home now" while commuting, ThinQ Claw checks the user's current location, estimates the time until arrival, and suggests turning on the air conditioner and air purifier. Once the user approves, it switches on both devices.
At IFA 2026, LG Electronics announced plans for a full commercial launch following the beta test. After a domestic release, the company is also preparing a global rollout in select markets including the United States and Europe. In Europe, where energy consumption is a particularly sensitive issue, LG Electronics expects strong customer interest in energy-saving features such as detecting wasteful energy use during absences and comparing occupancy patterns.
Through the beta service, LG Electronics plans to verify how naturally the AI's suggestions and actions perform in real customer environments, and to incorporate user feedback to improve the overall quality of the service.
"We will continue developing personalized AI tailored to different spaces and situations, advancing an AI home service that understands customers' daily lives and moves alongside them," said Noh Beom-jun, senior vice president and head of HS AI Home Solution Business Development at LG Electronics.
jeongwan@heraldcorp.com
