Third certified pre-owned outlet follows Bundang and Busan

482-square-meter space at Deutsche Auto World can display up to five vehicles

Global 'Selezione Lamborghini' standards applied to all stock

The newly opened Lamborghini Suwon Certified Pre-Owned Showroom at Deutsche Auto World in Suwon, Gyeonggi Province. [Italia Automobili]
The newly opened Lamborghini Suwon Certified Pre-Owned Showroom at Deutsche Auto World in Suwon, Gyeonggi Province. [Italia Automobili]

Lamborghini has opened a certified pre-owned showroom in Suwon, Gyeonggi Province, extending its reach to used-car customers in the greater Seoul area.

Italia Automobili, the brand's official dealer in South Korea, announced Tuesday that it had opened the Lamborghini Suwon Certified Pre-Owned Showroom at Deutsche Auto World in Suwon. It is the third such outlet the company operates, following locations in Bundang and Busan.

The Suwon showroom has an exclusive use area of 482 square meters within a total leased space of 865 square meters. It can display up to five vehicles at a time and includes a dedicated consultation area.

All vehicles on sale will be certified under Selezione Lamborghini, Automobili Lamborghini's global certified pre-owned (CPO) program.

To qualify for certification, a vehicle must meet Lamborghini's standards for model year and mileage, among other criteria. Trained technicians then carry out a 150-point inspection covering mechanical and electrical systems as well as exterior condition before the car goes on sale — a process that distinguishes CPO vehicles from ordinary used cars by verifying their condition against manufacturer-set benchmarks.

Italia Automobili said it plans to expand its certified pre-owned business in South Korea on the back of the Suwon opening. The strategy aims to deepen customer engagement across the full ownership cycle, from new-car sales through used-vehicle trade-ins and after-sales care.

Lamborghini has also been pushing changes to its new-car lineup. Last month, at Monterey Car Week in the United States, it unveiled the Revuelto SV — a high-performance model — in its world premiere, accelerating the brand's push into electrification-based performance vehicles.

Italia Automobili said it plans to use the Suwon showroom as a base for events and tailored programs aimed at existing customers.

Kwon Hyeok-min, vice chairman of Deutsche Automobil Group, said the opening marks "another important milestone in strengthening our certified pre-owned business in South Korea." He added that the company would "continue to expand customer touchpoints through a variety of programs and services that reflect the Lamborghini brand, while providing customers with a trustworthy ownership experience."


kwater@heraldcorp.com