Designed as ID cards for a fictional nation
Issuance fees range from 10,000 to 30,000 won
Hyundai Card announced Tuesday it is releasing a new credit card design, "Hyundai Card Maurizio Cattelan," created in collaboration with Italian contemporary artist Maurizio Cattelan. It is the second artist special plate following the "Hyundai Card Tom Sachs," which debuted in July last year.
Cattelan is known for works such as a banana taped to a gallery wall. The new card comes in two designs — a resident registration card and a driver's license for a fictional nation called the "Republic of Hyundai Card." The designs incorporate a coat of arms for the imaginary state featuring the Hyundai Card logo, along with a hologram pattern bearing a banana motif. Cardholders can choose between their own photo or an AI artist character called "CATT" for the profile image.
"A painting stays in one place and waits for you, but a credit card goes everywhere with you," Cattelan said. "It pays for dinner, vacations, hotel rooms, things you need and things you don't. It probably lives a busier life than most works of art. I liked that mobility."
The card is not a standalone credit product but a special plate that can be added to an existing card, allowing the holder to carry both at once. Eligible applicants include holders of "Hyundai Originals" cards — such as Hyundai Card M and Hyundai Card Boutique — as well as "Alphabet Card" members; new members may also apply when signing up for those products. Issuance fees are 10,000 won ($7) for the AI character plate and 30,000 won for the personal photo plate, with a limited-edition special package available for an additional 50,000 won. The plate cannot be used as an actual form of identification, and issuance fees are charged separately from the annual fee.
won@heraldcorp.com
