70 kindergartners take part
Program covers 5 areas including walking, cycling
Interactive plays feature characters, games
Children given safety umbrellas
Honda Korea has run a safety education program that lets children learn firsthand about the traffic situations they encounter in daily life. Instead of a conventional lecture, the company used characters, games and interactive plays to help kindergartners easily grasp traffic safety rules.
Honda Korea said Wednesday that it held the children's traffic safety education program for kindergartners from Gyeonggi Province at its Honda mobility cafe The Go on Tuesday.
Some 70 kindergartners took part in the program, which was divided into five areas based on traffic situations children commonly face: pedestrians, bicycles, motorcycles, cars and public transportation.
The program particularly used interactive plays featuring characters and games to help children stay engaged. Rather than simply explaining traffic safety rules, it was designed to let children naturally learn how to act in each situation.
Children who took part were also given safety umbrellas designed to help keep them safe while walking.
Honda has set reducing traffic fatalities as one of its global safety goals to be achieved by 2050, and it runs education programs tailored to each country's traffic environment.
In South Korea, the company also runs safe-driving education for motorcycle users. Through its Honda Education Center, it teaches driving skills and safety rules, and plans to expand its education programs to a wider range of groups, including children.
"We will continue to contribute to building a safe traffic culture through various safety promotion activities," said Lee Ji-hong, CEO of Honda Korea.
Meanwhile, Honda Korea has recently opened a new Honda Motorcycle Service Center in Seongsu-dong, Seoul, to strengthen its motorcycle customer service. It continues various marketing activities to expand its customer touchpoints.
kwater@heraldcorp.com
