Applications open through Sept. 20

Event set for Oct. 2-3 at BMW Driving Center

Participants to test flagship tire lineup on track

Hankook Tire & Technology is accepting applications through Sept. 20 for the 2026 Ventus Experience Day, where participants can test the technology and performance of its flagship ultra-high-performance tire brand, Ventus. [Hankook Tire & Technology]
Hankook Tire & Technology is accepting applications through Sept. 20 for the 2026 Ventus Experience Day, where participants can test the technology and performance of its flagship ultra-high-performance tire brand, Ventus. [Hankook Tire & Technology]

Hankook Tire & Technology announced Tuesday it is accepting applications through Sept. 20 for the 2026 Ventus Experience Day, an event where participants can test the technology and performance of its flagship ultra-high-performance tire brand, Ventus.

The event is organized around the tagline "First to Last — Completed by Ventus," conveying the idea that Ventus tires define every moment of a drive, from initial acceleration through cornering and braking. The company aims to demonstrate the value high-performance tires create by showcasing Ventus's differentiated performance in real driving conditions with premium high-performance vehicles.

The event will be held Oct. 2 and 3 at the BMW Driving Center on Yeongjongdo, Incheon. The first day is reserved for dealers in the Greater Seoul area, while the second day is open to general consumers and influencers.

Participants will drive BMW high-performance models — including the M2, M4 and M5 — at the BMW Driving Center, where Hankook Tire has been the exclusive supplier of high-performance tires for 12 consecutive years. They will be able to experience the Ventus Evo, an ultra-high-performance tire, and the Ventus Evo Z, an extreme super-sport tire.

The program includes track driving, gymkhana, emergency braking and evasive maneuver courses. Participants will drive the vehicles themselves to test Ventus tires' grip, handling and braking performance. An "M-Taxi" program — in which participants ride alongside a professional driver to experience the extreme limits of the super-sport lineup — is also on offer.

Applications are available through Sept. 20 via a Google Form posted on the official social media channels of T'Station, a tire-focused automotive service chain. Winners will be selected by lottery on Sept. 22 and notified individually.

Meanwhile, Hankook Tire continues to expand its customer touchpoints through a range of marketing activities under its motor culture brand Drive. On Saturday, the company will hold its third car-meet event, "GAS & JUICE by DRIVE," at Hankook Techno Ring — Asia's largest tire test track — in Taean-gun, South Chungcheong Province. The car-meet format brings together vehicle enthusiasts to display their cars and share their automotive tastes and culture.


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