Energy Donation Riding Season 2 launches, running six weeks through Oct. 16
Seoul Energy Corp., Korea Energy Agency's Seoul office and Seoul Metropolitan Government team up for citizen-driven energy-saving campaign
With armed conflict between the United States and Iran resuming recently and international oil prices showing signs of another sharp rise, the need to cut energy consumption in the transport sector — which remains heavily dependent on oil — is growing more urgent.
Against that backdrop, cycling campaigns as a practical everyday solution are drawing renewed attention.
Seoul Energy Corp., the Korea Energy Agency's Seoul regional headquarters and the Seoul Metropolitan Government on Monday announced the launch of the "2026 Energy Donation Riding Season 2" campaign, aimed at encouraging citizens to commute by eco-friendly means, address the energy crisis, advance carbon neutrality in the transport sector and spread a culture of giving.
Now in its sixth year, the Energy Donation Riding campaign is built on the idea that the small act of choosing a bicycle over a car can create real value for both carbon neutrality and society. By linking the everyday routine of commuting to charitable giving, the campaign lets citizens embrace eco-friendly lifestyles and a culture of sharing without added burden.
Participants can sign up through the app for Seoul's public bicycle service "Ttareungyi" and begin riding. Only rides completed during weekday commuting hours count toward the campaign, however, with a maximum of two qualifying rides per day — one in the morning and one in the evening.
Commuting hours are 5 a.m. to 10 a.m. for the morning commute and 5 p.m. to 11 p.m. for the evening commute.
To encourage participation, the three organizations will recognize top riders based on their riding records. Awards will go to 80 participants per season: the most-rides award (10 recipients), the longest-distance award (10 recipients) and a lucky draw prize (60 recipients).
In addition, one donation point accumulates for every kilometer ridden, and the fund built through citizen participation will be directed to social welfare facilities and similar organizations.
"This campaign holds special meaning because citizens can take part in energy saving and charitable giving simply through the everyday act of commuting, even amid their busy lives," Seoul Energy Corp. President Hwangbo Yeon said. "We hope this event will help spread a culture in which citizens naturally practice the values of sharing and carbon neutrality in their daily lives."
seouldream01@heraldcorp.com
